Brazil-first · Portuguese-first · WhatsApp-native

A vet assistant in your pocket.
Always around. For every pet parent in Brazil. Right inside WhatsApp.

sonIA is an agentic AI for veterinary care — trained on more than 200,000 minutes of real dialogue between licensed veterinarians, pet parents and caregivers. She listens to voice notes. She understands photos. She speaks Portuguese. And she lives where Brazilians already communicate: WhatsApp.

Talk to sonIA Sponsor a moment →
  • 200k+min. of vet dialogue
  • 99%of Brazilian smartphones have WhatsApp installed
  • 148MBrazilians use WhatsApp
  • R$ 0cost to pet parents
Real vets trained on conversations from licensed Brazilian veterinarians
Português understands voice notes, photos and the way Brazilians actually talk
24/7 always on — because your pet's symptoms don't keep business hours
No cost to pet parents R$ 0 for pet parents. Sponsors fund the moment of need.

The rail

Brazil doesn't use WhatsApp.
Brazil lives on it.

WhatsApp is to Brazil what email was to the early internet: the default communication layer. sonIA meets users where they already are. No app download. No account creation. No friction.

For comparison: ~30% of Americans and ~28% of Brits use WhatsApp at all.
Source: Statista — WhatsApp in Brazil (148M users in 2024; 99% smartphone penetration).

Meet her

son + IA = Inteligência Artificial.

A friend's name. A vet assistant in your pocket. Trained on the conversations that matter — between licensed Brazilian veterinarians and pet owners seeking trusted guidance and care.

  • 24/7
    Always on. No appointments. No waiting room. No business hours. Your pet's symptoms don't wait — neither does she.
  • Multimodal
    Voice. Photo. Video. Text. Bento has a limp? Send the video. Caramelo won't eat? Send the photo. She sees what you see, hears what you describe.
  • Consistent
    She remembers everything. Every consult, every symptom, every vaccine. Sonia grows up with your pet. The first vet who knows their whole life.

How She Works

On the platform installed on 99% of Brazilian smartphones.

01

Send a message

On WhatsApp. In Portuguese. Voice, photo, or text. No app to download. No appointment to book.

02

sonIA listens

Agentic AI triage in under a minute. She gathers history, assesses urgency, knows when to escalate.

03

Connection to clinics near you

When in-person care is needed, sonIA connects pet parents with veterinary clinics around them. Because AI can't do it all.

No download. No subscription. No barrier. That's the point.

Why Brazil? Why Now?

The 4th largest pet population on Earth.
Almost no vet access.

150M
pets across Brazil
More pets than people in most countries.
60%
of pet parents earn under R$ 3k
Median Brazilian household income.
1 : 1,200
vet ratio in the periphery
vs. 1 : 400 in wealthy zones.
The pet industry built for São Paulo's Jardins. Not for the other 95% of Brazil. — Vidaah × sonIA, WebSummit 2026

For partners & sponsors

Pet parents never pay.
You sponsor the moment of need.

Every consultation creates a high-trust touchpoint between a Brazilian family and a brand that provided value first. sonIA is a new distribution rail — not an ad network. It connects brands directly with pet parents at the precise moment they're making decisions about their animal's health and care.

🏛️

Government & public health

Municipal contracts, zoonotic-disease surveillance, vaccination campaigns. Reach the 95% of Brazil traditional channels miss.

  • Surveillance dashboards
  • Campaign distribution at population scale
  • Anonymized public-health insights
🥣

Food brands

Brand placement inside the moment of care. Cohort insights on the next billion Brazilian pet parents. Sampling, loyalty, and trial routed through trusted vet dialogue.

  • Contextual sponsorship of consults
  • Sampling & trial routing
  • Audience & behavior insights
🛒

Pet stores & retailers

Prescription fulfillment, repeat-purchase routing, in-chat catalog. Become the answer to "what do I buy now?" — recommended by a vet, not an ad.

  • Prescription & refill fulfillment
  • Vet-recommended catalog placement
  • Geo-routing to nearest store
🏥

Veterinary hospitals

Sonia triages, you treat. Pre-qualified, history-attached referrals delivered straight to your clinic — with urgency already classified and consent collected.

  • Triaged, escalated referrals
  • Full consult history at intake
  • Follow-up handled by sonIA
Sponsor a moment → Talk to the team

Access becomes a commercial advantage — not a charity line item.

Built by Vidaah

We didn't start with the privileged.
We started with the saved.

Vidaah is a veterinary teletriage platform serving animal-welfare organizations across North America — spay/neuter recoveries, foster programs, day-of-intake triage for 30+ animals at once. The hardest customer on Earth.

If we built care for shelters, we can build it for anyone. The same trust, the same model, the same agentic core — now in Portuguese, on WhatsApp, free for every pet parent in Brazil.

  • PetPoint — industry-standard shelter software (founders' prior)
  • Adopets — acquired 2022
  • Vidaah — agentic vet teletriage for shelters across North America
Visit vidaah.vet →

$2.5M to make Brazil the first country
where every pet has a vet.

Always around. For every pet in Brazil. Built with you.

150M pets. 99% of smartphones already on WhatsApp. One agentic vet who answers in Portuguese — and right now, no one else is.

We're raising $2.5M to make Brazil the first country on Earth where every pet has a vet. Answer the call with us.

invest@sonia.vet →

Investors, family offices & mission-aligned partners welcome. Decks, financials and references on request.

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